In 2011, founder Jason stood at the starting line of KELOKE’s journey, holding a simple yet firm belief: device protection should never be an afterthought.
When he built the very‑first‑generation phone case, he did not merely assemble parts together. He observed real‑life pains of users — the panic of slipping phones, the heartache of cracked screens — and spotted an entrepreneurial opportunity hidden in these small frustrations. That was where KELOKE’s obsession with protection began.
Seeing that great protection cannot come from trial‑and‑test alone, Jason took a decisive step one year later, in 2012. He founded our exclusive Protective Case R&D Center. For him, genuine product reliability is built from the ground up: every drill hole, every material test, every structural prototype was carefully examined by hand. He insisted that protection must be rooted in research, not guesswork. This laid the solid foundation for years of continuous technological innovation at KELOKE.
Driven by this core pursuit, we stepped into the tablet protection market in 2013. Led by Jason’s vision, our team launched our first hit iPad protective case. We centered everything around core drop‑proof performance, breaking new ground in rugged device protection. It was proof that when we listen closely to users’ daily scenarios, we can turn protection ideas into real‑world products that people truly need.
By 2015, Jason’s long‑term vision unfolded globally. We built our worldwide distribution network, bringing our protective cases to users across 146 countries and regions. Even as our footprint expanded rapidly, Jason never let scale override quality. No matter which corner of the world our products travelled to, every case still needed to pass the same strict durability checks born from our early‑day R&D standards.
In 2018, the milestone rotatable tablet protective case arrived — born directly from voices collected from global users. Jason encouraged his R&D team to step out of the lab, to watch how people hold, carry and use their tablets at work and outdoors. The rotating hand strap design was not just a flashy new feature; it was a thoughtful solution built for real‑world grip safety. Soon, it grew into a globally‑loved product, validating Jason’s constant rule: users inspire every meaningful innovation.
Year after year, Jason kept pushing the team forward. Through 15 years of dedication to protective accessories, we grew to serve over 20 million users, partnering with more than 500 collaborators worldwide. When 2025 arrived, we officially rolled out the upgraded SHOCK Series — the latest chapter of Jason’s decades‑long pursuit. The SHOCK Series carries all the lessons we have learned since 2011: refined anti‑drop structures, balanced tough durability and comfortable hand feel, and designs built by continuously listening to what global users truly require.
For Jason, crafting protective cases has never been only about hardware. Our brand spirit says it clearly: Protection is a belief, and a power that warms the world. He has always believed that our cases deliver more than shock resistance. We blend heavy‑duty drop protection with gentle, delicate touches, turning a simple protective tool into part of users’ everyday life that merges technology with humanity.
We hold fast to resilience, pragmatism and innovation, just as Jason intended from day one. We keep our ears open to every user’s feedback across the globe, iterating our products patiently again and again. We strive to strike the perfect balance between premium quality and accessible value.
From the very first hand‑assembled phone case in 2011 to today’s upgraded SHOCK Series in 2025, every scratch‑tested prototype, every revised structure, every adjusted material tells one consistent story: we protect your devices, so we can warm your world.
This is Jason’s promise, and KELOKE’s lifelong commitment.
